UTM Tags are used to traffic sources and campaigns. Here is short write-up by KissMetrics about them [1]. It is less of SEO/advertising but more of tracking the

UTM Tags are used to traffic sources and campaigns. Here is short write-up by KissMetrics about them [1]. It is less of SEO/advertising but more of tracking the efficacy of various marketing channels / campaigns. [1]: https://blog.kissmetrics.com/how-to-use-utm-parameters/ https://blog.kissmetrics.com/how-to-use-utm-parameters/