A lot of other places can't pull it off because investigative journalism doesn't pay all that well. But it looks like drawing a strict line between "clickbait"

A lot of other places can't pull it off because investigative journalism doesn't pay all that well. But it looks like drawing a strict line between "clickbait" and "investigative" while serving both is actually a win for Buzzfeed. Clickbait makes money from "most people", investigative journalism encourages thought and shows off how good Buzzfeed can be.