this is a great insight, i have been thinking the same thing for some time. Another angle is the "media image" your company has. I read the book "Trust-Me-Lying

this is a great insight, i have been thinking the same thing for some time. Another angle is the "media image" your company has. I read the book "Trust-Me-Lying-Confessions-Manipulator" after watching some YC videos and was blown away how a few people can use technology (bots, tweets..etc) to influence small local blogs, which influence larger blogs and in turn media outlets like CNN etc.. He talked about using this strategy to shape public opinion which eventually called in the lawyers and caused congress member to resign, and in another case help his friend promote a low budget movie to a national level etc. I can't help but wonder if the competitors of Theranos understand this idea (use tech to influence media to influence regulators)and used it as a weapon that Theranos has not done a good job of defending against. It would be fun to run an analysis of all news articles mentioning Theranos and see historically the sentiment analysis of each one, and at what average sentiment point the regulators got involved. You could extrapolate and see if there is an average media sentiment that can predict when regulators will get involved. Could be a great "weapon" to use.