Music platforms don't just take off based on one or two successes, it's about accumulation. Plus that music is now firmly in their catalog. If they're able to p

Music platforms don't just take off based on one or two successes, it's about accumulation. Plus that music is now firmly in their catalog. If they're able to play a long game, people will move over as they gather better exclusive content. I think if you revisit Tidal's success after Beyonce's Lemonade, for example, you're going to see some pretty different growth patterns.