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Does that training include training them on what makes it valuable? There's a lot of great benefit to getting your content and brand out there, and you're absol
by morisy 17y ago
Does that training include training them on what makes it valuable? There's a lot of great benefit to getting your content and brand out there, and you're absolutely correct that it can be done much cheaper than the $1k press release, but I've seen a lot of companies just start content pushing without an objective or goal besides exposure, and then flounder when undefined objectives aren't met because they don't have the analytics to go after a market they haven't targeted.
Three's a lot of social media expertise out there, but little that currently aligns it properly to a business objective, in my opinion. This guide is a handy how-to, but without knowing where you want to go you're just spinning your tires.
- halffinn 17y agothat's an excellent point. i see too many companies for whom the point is just to make noise. there's not a particular conversation that they're looking to spark or participate in, rather they just want name recognition. i feel like we might be reaching a tipping point where name recognition is no longer a long-term objective. it needs to be name + value. for instance, youtube is valuable, but it's valuable because it's youtube, the place to find videos.
- wmeredith 17y ago>Does that training include training them on what makes it valuable? Absolutely. It's essential to using something like this. Otherwise it's like teaching someone how to build a hanglider and not telling them how to fly it.