If you don't see yourself or your dad in their labels, that's OK. But there's no need for guessing. Per Wikipedia: Baby boomers are people born during the demog

If you don't see yourself or your dad in their labels, that's OK. But there's no need for guessing. Per Wikipedia: Baby boomers are people born during the demographic post–World War II baby boom approximately between the years 1946 and 1964. So neither you nor your dad are in that cohort. Lord knows if the marketing industry has ever found these conjectures from their gurus to have ever been useful. Mostly they're hoping to find some generalized commonality based on presumed shared experiences that come from being born into then living through a certain span of history, however recent. And from that they further hope to be more effective at selling things, from soaps to political candidates. It's hardly science, they're simply reaching for a good "80/20" rule.