It's tribalism, which is never good, no matter how common or accepted it might be in certain regions or cultures. Much the same as sports fans cheering for the

It's tribalism, which is never good, no matter how common or accepted it might be in certain regions or cultures. Much the same as sports fans cheering for their teams or extreme nationalists at a political rally, chanting such as this is symtomatic of an "us versus them" and/or a "we are better than them" mentality. I feel pride in SpaceX accomplishments even though I have in no way contributed to their success because I see them advancing the state of the art in spaceflight for humanity. And I am a human. I hear Elon's stated goal of "making life multi-planetary", and perhaps it sounds idealistic or corny, but I genuinely belive in that goal; I think it is important and I am proud that there are other humans on this planet who are making a concerted effort to see it happen. I do not object specifically to what they chant: chanting "SpaceX" would be very much just as bad. I follow SpaceX not for its own sake or because I think SpaceX is "good" and others are "bad", but because of what they do and what they plan to do. Chanting "SpaceX" would be showing support for the SpaceX-tribal-team as opposed to the ULA-tribal-team or NASA-tribal-team. It is not the team itself that is special, the team is not better than other teams due to intrinsic virtues, it is what the team has accomplished that is important. Let the accomplishments speak for themselves. There is at least one chant I would have no problem with: "Humanity! Humanity! Humanity!". Perhaps it's not quite as catchy, but at least it would put things into the proper perspective.