While this is entirely unethical, it is an amazing business decision if they get away with it without any harm to their reputation. I wonder if they reputation

While this is entirely unethical, it is an amazing business decision if they get away with it without any harm to their reputation. I wonder if they reputation risks were considered when they rolled out this "feature". It's a good example for Bruce Schneier to add to the next edition of "Liars & Outliers: Enabling the Trust that Society Needs to Thrive".