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Just a small update, but I just ran a survey for customers to see which package they would rather have. Which package design would you rather receive? The whi
by bemmu 10y ago
Just a small update, but I just ran a survey for customers to see which package they would rather have.
Which package design would you rather receive?
The white one with illustration 79%
The plain dark one 21%
Total votes: 52
- giarc 10y agoI'd suspect much different results if you conducted the same survey but indicated that the white box may result in cost increases to the customer. I suspect they wouldn't care about the box if it meant a higher cost.
- NathanKP 10y agoI didn't get in on the survey and got the old box in the A/B test, but I would 100% prefer the white one with the illustration for my subscription. I order my candy to the office to share and people usually see the box from Japan and are curious so they ask me about it and I tell them about the candy subscription. The white box would be better advertising for you in my case :)