3 ms·
Interesting story! I've long wondered if the (over)excited voice of many a startup's marketing/onboarding/help copy is justified by customers liking it more tha
by networked 10y ago
Interesting story! I've long wondered if the (over)excited voice of many a startup's marketing/onboarding/help copy is justified by customers liking it more than the alternatives. This seems connected.
>10% bump.
>15% bump.
>40% bump in sales.
>50%+ bump in sales.
Was that cumulative (i.e., 1.1 * 1.15 * 1.4 * 1.5 ≈ 2.7 total) or relative to the base figure?