They are definitely providing value and are more effective then internal teams promoting the properties (we tracked both) (the chargebacks are accounted for in

They are definitely providing value and are more effective then internal teams promoting the properties (we tracked both) (the chargebacks are accounted for in calculating what they get paid). It's a partner/affiliate type setup. I think one reason they concentrate on this space is because say e-commerce affiliate programs are generally CPA and here they earn profit share for lifetime of the players they bring on. I do not claim the strategies they use are applicable to any market with same effectiveness.