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You have to remember as well that cheapness matters, especially when piracy is actually the norm to the point that genuine copies are considered a frivolous lux
by jheriko 10y ago
You have to remember as well that cheapness matters, especially when piracy is actually the norm to the point that genuine copies are considered a frivolous luxury... which is true for the vast majority of people on this planet.
I'd easily take 10M units at 10c profit a piece over 50k units at 70c profit.
Imagine your lunch costs 5c instead of $5... not everywhere has the same economic values.
- PeterisP 10y agoYou can reduce your margin, but you can't really reduce the wholesale price. If the big labels expect to take $0.70 from you and your target audience is not willing to pay a dollar but rather something like $0.50, then you can only make negative profit.
- geon 10y agoYou are assuming the music execs are rational, which evidently they are not.