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I find this true of most company taglines. "We have the highest rated customer service" = We have shitty customer service. I think the people who write this st

I find this true of most company taglines. "We have the highest rated customer service" = We have shitty customer service. I think the people who write this stuff are usually presented with "Here's the bad parts of our reputation. Make sure your blurb fixes that"

tokensimian 11y ago
Probably something like, "we took a survey. Here's what our customers / prospects said is important to them." If a company has poor customer service, byzantine purchase process, etc., that stuff will crop up. Then again, so will all the standard things -- trust, etc.