> For one EA is ~3 times the size of Take Two interactive (parent of parent of 2k sports). Logic would dictate they just out bid on the rights to Madden each an

> For one EA is ~3 times the size of Take Two interactive (parent of parent of 2k sports). Logic would dictate they just out bid on the rights to Madden each and every year. That is still not an explanation. If Take Two Interactive can make more money off a NFL-licensed game than EA can, then the NFL will go with them; and if EA pays more for the NFL license than EA can make, then they are losing money each year, and potentially an enormous and crippling amount. There is no evidence they are bleeding constantly like you seem to postulate.