Thought this was a really interesting book about marketing cliches that become tropes in certain industries or markets. While targeted at higher education, I te

Thought this was a really interesting book about marketing cliches that become tropes in certain industries or markets. While targeted at higher education, I tend to think awareness and discussion would be applicable more broadly ('we are the uber/slack for X') The title is in reference to "Three and a tree" pictures which show three students (often visibly diverse) interacting with a tree in the background.