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Apple, Set to Move to Its Spaceship, Should Try More Moonshots
- PaulHoule 10y agoNope... Apple is too profitable, and even if they do hit the moon it can't be as profitable as phones that are propped up by rent-seeking spectrum owners. It's a big part of the puzzle behind the "Atlas Shrugged" scenario we have where profitable companies pile up cash that they don't invest. Even if Apple can greatly expand it's revenue with a "moonshot", it will be perceived as lower quality revenue if the margin is less, so shareholder value will decline.