It's annoyed me periodically as well, in part because it's a bit of a stretch to call it a "technical term" (its precise definition is quite slippery between au

It's annoyed me periodically as well, in part because it's a bit of a stretch to call it a "technical term" (its precise definition is quite slippery between authors), and in part because to the extent there is well-defined content, it's mostly just PR trying to oversell more narrow results, which would be better called by some more accurate term. Imo the slang did work okay in its original formulation, where it was mostly just an attention-grabbing headline used by Harry Frankfurt as the title of his book On Bullshit. But that's a joke that works okay the first time, and gets old if you keep repeating it.