I haven't read the full article yet but this reminds me of a study last year "On the reception and detection of pseudo-profound bullshit" which was published in

I haven't read the full article yet but this reminds me of a study last year "On the reception and detection of pseudo-profound bullshit" which was published in the journal Judgment & Decision Making and was a fun read[1]. I will post the conclusion here which is rather funny: > Bullshit is a consequential aspect of the human condition. Indeed, with the rise of communication technology, people are likely encountering more bullshit in their everyday lives than ever before. Profundity ratings for statements containing a random collection of buzzwords were very strongly correlated with a selective collection of actual “Tweets” from Deepak Chopra’s “Twitter” feed (r’s = .88–89). At the time of this writing, Chopra has over 2.5 million followers on “Twitter” and has written more than twenty New York Times bestsellers. Bullshit is not only common; it is popular.3 Chopra is, of course, just one example among many. Using vagueness or ambiguity to mask a lack of meaningfulness is surely common in political rhetoric, marketing, and even academia (Sokal, 2008). Indeed, as intimated by Frankfurt (2005), bullshitting is something that we likely all engage in to some degree (p. 1): “One of the most salient features of our culture is that there is so much bullshit. Everyone knows this. Each of us contributes his share.” One benefit of gaining a better understanding of how we reject other’s bullshit is that it may teach us to be more cognizant of our own bullshit. The construction of a reliable index of bullshit receptivity is an important first step toward gaining a better understanding of the underlying cognitive and social mechanisms that determine if and when bullshit is detected. Our bullshit receptivity scale was associated with a relatively wide range of important psychological factors. This is a valuable first step toward gaining a better understanding of the psychology of bullshit. [1]http://journal.sjdm.org/15/15923a/jdm15923a.html http://journal.sjdm.org/15/15923a/jdm15923a.html