4 ms·

For one EA is ~3 times the size of Take Two interactive (parent of parent of 2k sports). Logic would dictate they just out bid on the rights to Madden each and

For one EA is ~3 times the size of Take Two interactive (parent of parent of 2k sports). Logic would dictate they just out bid on the rights to Madden each and every year. I've bought Madden every year up to 2015 and personally call bull shit on the idea that EA has continually added value to the franchise. They've added Ultimate team, a feature that lets users purchase players and bet on online games (it uses virtual currency so it's not gambling right!), as well as a handful of small feature improvements year over year... that's it. The biggest sell year on end is roster updating and graphics tweaks. TLDR; used to buy Madden every year, now I categorically don't.

wldcordeiro 11y ago
They've added value year over year, but the amount of value is lower than I think it would be with proper competition. EA's Soccer game Fifa has competition from Pro Evolution Soccer and the consumer is better off because of it.
aab0 11y ago
> For one EA is ~3 times the size of Take Two interactive (parent of parent of 2k sports). Logic would dictate they just out bid on the rights to Madden each and every year. That is still not an explanation. If Take Two Interactive can make more money off a NFL-licensed game than EA can, then the NFL will go with them; and if EA pays more for the NFL license than EA can make, then they are losing money each year, and potentially an enormous and crippling amount. There is no evidence they are bleeding constantly like you seem to postulate.