> Human beings are also tribal And who's usually the most powerful in a tribe? The most charismatic. Many voters will change positions, so if you're looking t

> Human beings are also tribal And who's usually the most powerful in a tribe? The most charismatic. Many voters will change positions, so if you're looking to apply tribal theory upon voter preference, that just takes into account the people who already had their minds mostly made up. The swing votes is the deciding factor, and what are some attributes of swing voters? If they aren't die-hard republicans/democrats, they might be ambivalent or outright disinterested in politics. Who do you think would sway them? The fact-listing robot or the guy who says he's gonna change the world? Was Bernie just saying what people want as well? Yes and no. Do you think a robot would win that listed off everything that the electorate "wants to hear"? Maybe. It depends on how much you trust the robot to get the job done, doesn't it? Well, the human is also trying to evaluate this potential leader and besides already being charmed by the charisma, the human also views charisma as an attribute of the strong and capable.