"how does this play with the thought that if an idea doesn't find enough traction in 3 months you should move on?" Depends entirely of your definition of "enou

"how does this play with the thought that if an idea doesn't find enough traction in 3 months you should move on?" Depends entirely of your definition of "enough". If anyone pays you only 1$ within 3 months of putting up a "Buy Now" button somewhere, you're onto something --- now grow it if and only if that "something" is what you can bear doing for the next few years to come.