4 ms·
I know quoting Jobs is passe, but this seems relevant: "But in the end, for something this complicated, it's really hard to design products by focus groups. A l
by bcherny 10y ago
I know quoting Jobs is passe, but this seems relevant: "But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
- jessaustin 10y agoIn Henry Ford's (apparently apocryphal) words, “If I had asked people what they wanted, they would have said faster horses.” One is reminded of how much preferences can change when faced with options they couldn't previously imagine, every time one hears of grimly determined "in-control" rush hour commuters.
- molecule 10y ago> We have no evidence that Ford ever said those words. https://hbr.org/2011/08/henry-ford-never-said-the-fast https://hbr.org/2011/08/henry-ford-never-said-the-fast
- jessaustin 10y agoHence, the parenthetical remark.