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Anyone thinking advertising doesn't work should ... But that's not at all what he's saying -- he's saying the market for it saturated, and its efficiency has c

Anyone thinking advertising doesn't work should ... But that's not at all what he's saying -- he's saying the market for it saturated, and its efficiency has crested. It's clear it's going to stay because it's an integral part of the economy. Nor is he saying that it's "going away." Or anything remotely close to that.

manigandham 11y ago
That last paragraph are my comments on the general tone of the post and this HN thread. That's why it starts with "anyone". Regarding the article though: > online advertising efficiency has been decreasing for years > Alphabet/Google, who has 90% of its revenue coming from online advertising, will see its business scale back to the levels of 2010-2011, while its share price will crash to the $200-$250 area > Awareness for fraud and the inefficiency of online ads grows past the point of no return over the next 2 years. The whole sector crashes as clients reduce spending and demand better reporting and transparency. This is all very poor conjecture derived from reading a few dozen "news" articles. None of this is or will be true based on the facts and progress of the industry today.