I can tell from first hand experience interacting with most of the top 100 e-commerce european players show that statistical knowledge is sparse at best. Many

I can tell from first hand experience interacting with most of the top 100 e-commerce european players show that statistical knowledge is sparse at best. Many players only pilot their activity through basic indicators such as CPM, "our sales are up". Many marketing teams still operate their business with "gut feelings" rather cold, hard facts & statistics that "us" tech types tend to use...