I think it makes sense given the overarching mission of SpaceX. Their primary long-term goal is to get a self-sustaining colony set up on Mars. Getting that don

I think it makes sense given the overarching mission of SpaceX. Their primary long-term goal is to get a self-sustaining colony set up on Mars. Getting that done will require a lot of people willing to uproot their lives and move to another planet, so making the entire process as cool and glamorous as possible is going to do a lot to help push that forward. This kind of thinking mirrors Musk's strategy at Tesla: it's much easier to get people to step outside the box if doing so seems novel and exciting. Thus, we have cars with motorized door handles that extend and retract on command, and space capsules with big shiny touch screens.