Apple is much more of a household name today than it was before the iPhone. When you've built a reputation, people are willing to try your new products "just be

Apple is much more of a household name today than it was before the iPhone. When you've built a reputation, people are willing to try your new products "just because"; see https://stratechery.com/2016/its-a-tesla/ https://stratechery.com/2016/its-a-tesla/