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There are many things in this article I feel compelled to attack or nitpick about. But just to highlight one: the assertion that "the big problem is that Apple’
by Bud 11y ago
There are many things in this article I feel compelled to attack or nitpick about. But just to highlight one: the assertion that "the big problem is that Apple’s last hit product, the iPad, came under Jobs and launched six years ago".
That ignores the Apple Watch, which has basically created a new product category and proceeded to immediately account for more than half the total sales in that category. The Watch has outsold the iPhone during its early days, as well. For any other company, this would be reported on as a great triumph. Unless you have wild fantasies that Apple is supposed to magically produce an iPhone-sized business every two years, even though no other company in the history of money has ever produced an iPhone-sized business even one time. Double-digit millions of units of sales, first year, for a brand-new product that nobody's ever spent $400+ per unit on is pretty good.
- talmand 11y ago>> ...which has basically created a new product category... What?
- fredsir 11y agoHow many smartwatches did you see announced before the rumors of the Apple Watch emerged?
- Grue3 11y agoRegardless of how many were announced, I haven't actually seen one being used in the wild, Apple Watch or not.
- geon 11y agoLike 3?
- jonwachob91 11y agoI saw 3 on one elevator ride yesterday...
- niklas_a 11y agoI just rode in an elevator and didn't see any Apple watch.
- jjuel 11y agoI had 2 different smart watches myself before the Apple Watch was a thing.
- talmand 11y agoHow many examples of a particular technology has to exist before someone can't boldly claim that Apple created the category?
- fredsir 11y agoI think the gist is that smart watches existed before Apple announced their watch, but as soon as Apple announced the Apple Watch, a bajillion were announced, created and put on sale even before Apple started selling theirs. Did they invent the smart watch? No. Did they innovate and start a new chapter of the category? I think so.
- talmand 11y agoI totally disagree. There were smartwatches before Apple's, therefore the category already existed. It may not have been a high profile category in some people's eyes, but that doesn't mean it wasn't there. Also, I disagree on the bajillion number, for reasons other than the obvious. There were quite a few viable smartwatches on the market and many in the pipeline before Apple's. Plus, the watches not counting after the rumor of an Apple watch is a silly claim as well. There are numerous rumors of Apple working on a new product; for instance, that logic dictates Apple created the smart TV category. Why isn't it good enough that Apple entered the market with a nice product? Why do people have to give more credit than what is due?
- curt15 11y agoApple is much more of a household name today than it was before the iPhone. When you've built a reputation, people are willing to try your new products "just because"; see https://stratechery.com/2016/its-a-tesla/ https://stratechery.com/2016/its-a-tesla/
- Cenk 11y agoI’d like to add that the Apple watch also outsold Rolex ($4.5 billion in sales last year vs $6 billion).
- FireBeyond 11y agoWhat would be your point there? Rolex sells non-smart watches in the luxury segment. And the Edition watch band isn't the same thing...
- jshevek 11y ago> That ignores the Apple Watch, which has basically created a new product category Nonsense.