Ads will shift from the annoying, low-quality banners and sidebar images to "native content" and "submarines" - ads disguised as objective information written b

Ads will shift from the annoying, low-quality banners and sidebar images to "native content" and "submarines" - ads disguised as objective information written by whatever website you are on. The industry will evolve, and ads will continue to annoy/prey upon people and make the ad ecosystem money. I'm reading a David Foster Wallace article from 2004 in which the exact same thing is happening to the radio ad industry.