3 ms·
> It was not about advertising. High CPMs were part of the bubble. Not the primary core of the bubble but it did support a lot of companies. In the run up to
by bhouston 11y ago
> It was not about advertising.
High CPMs were part of the bubble. Not the primary core of the bubble but it did support a lot of companies.
In the run up to the crash CPMs (for just impressions) were very very high, but after the crash they dropped 10x fold. This wiped out many companies that were dependent upon these fat CPMs for their continued existence.
Some citations:
https://www.quora.com/What-does-the-dot-com-bubble-burst-have-to-do-with-the-ad-tech-industry-and-advertising-technology https://www.quora.com/What-does-the-dot-com-bubble-burst-hav...
https://moz.com/blog/return-of-the-cpm-ad-model https://moz.com/blog/return-of-the-cpm-ad-model
- mtanski 11y agoArguably if the various vendors in the ad bidding lifecycle chain did more to combat fraud and only show 90% viewable ad (the tech exist) this would lead to lower volume of impressions and higher CPM since everybody is competing for the same audience. A lot of these vendors' business are predicated on large scale and they tend to be reluctant to turn off bad actors.