This. Statistically, based on limited information, re-marketing to groups of people who have already visited the site (or merchant, for offline marketing - I'v

This. Statistically, based on limited information, re-marketing to groups of people who have already visited the site (or merchant, for offline marketing - I've done this in meat-space too) will beat the pants off marketing fresh leads. I do agree with the impression cap comment and bumping the tag down deeper into the site / funnel, although a really strong job hunter would read the full product description (like any serious prospect)....