Others have pointed out many of the flaws in this but here's one that was overlooked. > One can only imagine the dreadful returns for outsiders, companies like

Others have pointed out many of the flaws in this but here's one that was overlooked. > One can only imagine the dreadful returns for outsiders, companies like Verizon or Walmart. I can't speak for Verizon but Walmart has a very smart and sophisticated ecommerce team. They aren't outsiders by any means.