There are ways to get close to a true value of viewthru to compare to clicks, especially as you start spending more. Throw a small % of your creatives in your c

There are ways to get close to a true value of viewthru to compare to clicks, especially as you start spending more. Throw a small % of your creatives in your campaigns to a non-profit. See how those banners perform compared against your brand (they use same targeting, remarketing, etc) and you can write off the spend on the NPO banner.