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Couple problems - 1) you can see which sites (or even specify) which ones show your ads. 2) if you're doing it correctly, you're looking at ROAS (return on ad

Couple problems - 1) you can see which sites (or even specify) which ones show your ads. 2) if you're doing it correctly, you're looking at ROAS (return on ad spend), so the type of site doesn't matter - just how well the ads return. 3) this mostly only relates to people who don't know what they're doing w/ ads.

geocar 10y ago
1) Not necessarily. Most exchanges allow the publisher to supply their own domain, either explicitly, or because the real information comes from JavaScript that the Publisher can subvert and control. This happens. 2) Many (most?) markets don't have direct response, making measuring return very difficult. 3) That's basically everybody. If you know someone who actually knows what they're doing with ads, then I've got a bridge to sell you.
- rbinv 10y ago
  Care to elaborate on 3)? What do you consider "knowing what you're doing" if you think no one does?
  - geocar 10y ago
    Well, the scammers know what they're doing.
- qaq 10y ago
  I've worked with ad networks dealing with online gaming. While I am not ready to buy your bridge I saw people that were very good at what they did running campaigns that had sometimes way over 20% conversion rates. The compensation structure was revenue share 30-40% for life of the player. People who knew what they are doing were making 50-60K per week. From that experience I formed an opinion that people who know what they are doing with ads are working for themselves concentrating on very lucrative niches.
  - geocar 10y ago
    If you mean new sales, then that's interesting, and you should say that. Anyone who can get 200 new users out of every 1000 ads can certainly do something I can't do, and I'd like to hear about how. Most people use the term "conversion" to mean matching some cookies together.
    - qaq 10y ago
      It's way less drastic in the context of ad network it means a % of users that reached the landing page and then completed signup deposited no less ten X money played Y rounds in the next 30 or whatever days. Still even 5% given the industry was considered decent so >20% is very good.
      - geocar 10y ago
        I don't know if you're trying to be confusing, but you're being confusing. You might try using plain language like, "For every dollar of advertising I spend, I generate two dollars of sales per year." Or adjust as needed. If you meant 200 sales out of 1000 ads, then that's very impressive, and as I said: I'd like to know more. However: If you meant 20 sales out of 100 visitors, then I'm not impressed. That means there were 80 people out of 100 people clicking on a button that says "spend X dollars", who didn't mean to spend X dollars, and you're just excited because it was less than 95 people. Moreover, it doesn't tell us anything about what your cost is to acquire those users is, or even if the sum of the spend was less than the sales generated from those users. I again, become worried you're either incompetent or trying to intentionally mislead me.
        qaq 10y ago
        I have no intention of confusing you. I mean 20 "sales" out of 100 visitors. I was a tech lead for the partner network so have no skin in trying to impress anyone by results of external partners. To me a 20 year old dude making 50-60K per week is pretty impressive, I can't speak globally of what was the cost of traffic acquisition for all of them but for the guys I knew that was their net profit on +- 100K payouts.

geocar 10y ago

1) Not necessarily. Most exchanges allow the publisher to supply their own domain, either explicitly, or because the real information comes from JavaScript that the Publisher can subvert and control. This happens. 2) Many (most?) markets don't have direct response, making measuring return very difficult. 3) That's basically everybody. If you know someone who actually knows what they're doing with ads, then I've got a bridge to sell you.

rbinv 10y ago
Care to elaborate on 3)? What do you consider "knowing what you're doing" if you think no one does?
- geocar 10y ago
  Well, the scammers know what they're doing.
qaq 10y ago
I've worked with ad networks dealing with online gaming. While I am not ready to buy your bridge I saw people that were very good at what they did running campaigns that had sometimes way over 20% conversion rates. The compensation structure was revenue share 30-40% for life of the player. People who knew what they are doing were making 50-60K per week. From that experience I formed an opinion that people who know what they are doing with ads are working for themselves concentrating on very lucrative niches.
- geocar 10y ago
  If you mean new sales, then that's interesting, and you should say that. Anyone who can get 200 new users out of every 1000 ads can certainly do something I can't do, and I'd like to hear about how. Most people use the term "conversion" to mean matching some cookies together.
  - qaq 10y ago
    It's way less drastic in the context of ad network it means a % of users that reached the landing page and then completed signup deposited no less ten X money played Y rounds in the next 30 or whatever days. Still even 5% given the industry was considered decent so >20% is very good.
    - geocar 10y ago
      I don't know if you're trying to be confusing, but you're being confusing. You might try using plain language like, "For every dollar of advertising I spend, I generate two dollars of sales per year." Or adjust as needed. If you meant 200 sales out of 1000 ads, then that's very impressive, and as I said: I'd like to know more. However: If you meant 20 sales out of 100 visitors, then I'm not impressed. That means there were 80 people out of 100 people clicking on a button that says "spend X dollars", who didn't mean to spend X dollars, and you're just excited because it was less than 95 people. Moreover, it doesn't tell us anything about what your cost is to acquire those users is, or even if the sum of the spend was less than the sales generated from those users. I again, become worried you're either incompetent or trying to intentionally mislead me.
      - qaq 10y ago
        I have no intention of confusing you. I mean 20 "sales" out of 100 visitors. I was a tech lead for the partner network so have no skin in trying to impress anyone by results of external partners. To me a 20 year old dude making 50-60K per week is pretty impressive, I can't speak globally of what was the cost of traffic acquisition for all of them but for the guys I knew that was their net profit on +- 100K payouts.