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"It's about awareness" is what you're told when you ask what view-through purchases are. You can dump truck loads of money at awareness.
by coderdude 10y ago
"It's about awareness" is what you're told when you ask what view-through purchases are. You can dump truck loads of money at awareness.
- BillFranklin 10y agoYeah I got you, but that's the whole point, awareness increases revenue. This guy explains it better than me: https://m.youtube.com/watch?v=PotMuZ7uH4k https://m.youtube.com/watch?v=PotMuZ7uH4k In no other medium other than online are you expected to immediately purchase or find out more after seeing an ad. For example, look at the ads on the edges of football matches, for big companies the decision to put an ad there is more about the cost of not being there than anything else. You're seeing a similar decision being made with Google search ads, as sites battle for top place on a Google search. Online ads may not be perfect, but the decisions behind buying ads are more complex than the writer suggests. It's not all going to disappear when someone reveals all in a blog post, give advertisers more credit than that.
- ssharp 10y agoThere are ways to get close to a true value of viewthru to compare to clicks, especially as you start spending more. Throw a small % of your creatives in your campaigns to a non-profit. See how those banners perform compared against your brand (they use same targeting, remarketing, etc) and you can write off the spend on the NPO banner.