The idea outlined in the article is actually good. I'm not a fan of AdblockPlus due to the "we'll let adds through for payments" and much prefer uBlock but I do

The idea outlined in the article is actually good. I'm not a fan of AdblockPlus due to the "we'll let adds through for payments" and much prefer uBlock but I do think it's strategically smart to include content micro payment with add blocking. They vastly overestimate how many people will pay for it (imo) but the segment of customers who hate adds but don't mind paying for content is a bit under served. I am a very strong believer in good content being voluntarily rewarded if the business model is right (which includes strong price discrimination measures i.e. keeping the content free for a large chunk of people). It might be naive idealism (OpenBSD/OpenSSL, PGP not getting more donations has me scratching my head) but at the end of the day I think free (as in speech and beer) with optional payment to keep the excellent content creators in the business of creating content will work and should work.