3 ms·
I don't understand how the author concludes from the article he or she links( http://www.readwriteweb.com/archives/google_facebook_social_networking_search.php
by ekiru 17y ago
I don't understand how the author concludes from the article he or she links( http://www.readwriteweb.com/archives/google_facebook_social_networking_search.php http://www.readwriteweb.com/archives/google_facebook_social_... ) that Facebook exceeded all of Google's properties in traffic in December. That article says that peak social networking traffic exceeded peak search traffic in that month. It then goes on to point out that even that is questionable, given that the traffic figures count Youtube as social networking.
- btilly 17y agoI agree bad reasoning. Still the point is good that people have put less attention into optimizing websites for Facebook, so getting traction there may be an easier target than Google. Therefore that may provide better value for effort.
- jfarmer 17y agoThis is less true every day. Facebook-specific companies like Zynga, Playdom, etc. have huge ad spends on Facebook. Facebook ads are also valuable for highly localized companies like Groupon, because you get fine-grained demographic control. The CPC of Facebook ads has probably risen by 50-60% over the last year, and it's only going up.