Why would he shut down an major marketing/awareness channel so he can concentrate on stuff that he's not good at? I guess maybe because he wants to improve. B

Why would he shut down an major marketing/awareness channel so he can concentrate on stuff that he's not good at? I guess maybe because he wants to improve. But I'd guess Fog Creek would be more successful if Joel focused entirely on being a spokesmodel and internal product leader and hired an operations person who was smart about sales, marketing, and channel distribution.