Well, I was responding to the point of the parent and the article. If there's an article on targeting data I might comment if I have something to add. There's

Well, I was responding to the point of the parent and the article. If there's an article on targeting data I might comment if I have something to add. There's lot of other companies outside of Acxiom that do targeting tracking (it's a large field). Additionally lot of large marketer have their own first party data that they track from notice, engagement, conversion, lifetime etc... Finally, I feel like the data targeting companies have been so successful in marketing their capabilities that the whole world believes they will be able to unleash Skynet. Reality is much messier, data is much messier and capabilities are much more limited.