_ The immorality comes in when the program actively subverts its own purpose for existing_ Depends on what you think its purpose is -- I don't block ads becaus

_ The immorality comes in when the program actively subverts its own purpose for existing_ Depends on what you think its purpose is -- I don't block ads because I have a moral problem with advertising revenue paying for content I view -- I block ads because I'm tired of overly disruptive ads that interfere with my web browsing experience. I really don't mind if there are some unobtrusive ads and I might even click on them if they are particularly relevant (i.e. Google ads tend to be relevant enough that I click on them). _ It's also a conflict of interest, and gives the developer a perverse incentive to allow more ads,_ But AdBlock devs have a strong incentive to not piss off users so much that they'll stop running the software or will click the button that says "block all ads". If developers remove that button, then users will move to different software. I don't care how much money ABP makes from publisher payouts, I just care that my browser no longer freezes while I wait for a 2MB pop-over to load as it chews up my limited bandwidth.