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All that mention of technology and advertising and not touching on Acxiom - not even getting close with a 10 foot pole - kind of undercuts the notion that the a

All that mention of technology and advertising and not touching on Acxiom - not even getting close with a 10 foot pole - kind of undercuts the notion that the article can speak with any authority regarding technology and advertising. I mean, this is just one person's experience from mid-market and Fortune-level experience, but it's a pretty noteworthy oversight. Agencies might still be in the advertising business, but if you want to lead off with tech in advertising, the gigantic elephant in the room is usually a good place to start. The company that went from clipping newspaper bits to tracking with scary precision is at the forefront of this 'field' and it is, for lack of a better perspective on my end, creepy as all get out and rather dark-stain on the concept of advertising as anything other than trickery and brainwashing.

mtanski 11y ago
Well, I was responding to the point of the parent and the article. If there's an article on targeting data I might comment if I have something to add. There's lot of other companies outside of Acxiom that do targeting tracking (it's a large field). Additionally lot of large marketer have their own first party data that they track from notice, engagement, conversion, lifetime etc... Finally, I feel like the data targeting companies have been so successful in marketing their capabilities that the whole world believes they will be able to unleash Skynet. Reality is much messier, data is much messier and capabilities are much more limited.