If you want to pay publishers, why not just give them the impressions, instead of install sketchy ad blockers, have them handle your money, and then hope that t

If you want to pay publishers, why not just give them the impressions, instead of install sketchy ad blockers, have them handle your money, and then hope that they distribute it to publishers on your behalf. The article says ad block will tell publishers how much they COULD have made - what happens to that money?