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Yes, true. I do think that generic B2B software services like this should be treated more like commodities. Maybe this will happen as more competitors spawn up.
by jondubois 11y ago
Yes, true. I do think that generic B2B software services like this should be treated more like commodities. Maybe this will happen as more competitors spawn up.
In my view, paying to advertise such a service is equivalent to a farmer paying to advertise his wheat.
- morgante 11y agoIn practice, that's basically what AWS is. They offer things at prices much lower than other B2B software, but don't have the niceties and sales efforts around each individual line item.
- jkarneges 11y agoA farmer may not have to advertise his wheat to consumers, but he still needs the stores to know about him if he's going to sell anything. I'm not a farmer, but I would imagine this would mean advertising or doing direct sales with stores. Also there is such a thing as commodity advertising. :) Nobody really wants their product to be a commodity though, as that means low margins. Fortunately, software products tend to be complex enough that even if there are generic product categories (e.g. "email service provider"), there are still ways to stand out. Even the "pub/sub service" market has quite some variety.