Here is my idea for a different direction to go in, but I think it digs at what you are trying to do: You should change the description from "reusable todo lis

Here is my idea for a different direction to go in, but I think it digs at what you are trying to do: You should change the description from "reusable todo lists WTF?" to "Sharable workflows for your everyday life", that would be a succinct description that markets it better. You could argue that checklists are helpful: http://www.huffingtonpost.com/lloyd-i-sederer-md/is-your-doctor-using-a-ch_b_473068.html http://www.huffingtonpost.com/lloyd-i-sederer-md/is-your-doc... and that you help enable the creation and sharing of the knowledge required for processes. You could then enable people to tag their checklists with uses "budget planning checklists", "software design checklist" etc. But even still, there's not a lot of meat on your "app", it's basically a ReST cookbook application right now.