I agree. To be fair though, the article is really an interview of multiple executives across companies and industries about what ad agencies of the future will

I agree. To be fair though, the article is really an interview of multiple executives across companies and industries about what ad agencies of the future will look like...so it makes sense that it would be all over the place. > Mr. Jakeman believes integrated agencies will be led by a "creative technology content partner." On that account team will be a technologist, distribution expert and storyteller, he said. In other words... a growth hacker.