I think it probably serves his interests pretty well to have his name plastered all over the Google results for "Satoshi Nakamoto" and vice versa. Hell, right

I think it probably serves his interests pretty well to have his name plastered all over the Google results for "Satoshi Nakamoto" and vice versa. Hell, right now he's the only person in any of the page title results for q=bitcoin. He presumably doesn't care about scamming the inner circle of Bitcoin, but does care about building up the façade of a reputation in order to scam other people.