I don't get how a lower powered chip is an upgrade. When you say autonomy do you mean side loading software? I respectfully disagree re: Archos. Do you know ma

I don't get how a lower powered chip is an upgrade. When you say autonomy do you mean side loading software? I respectfully disagree re: Archos. Do you know many kids who asked for an "Archos Clipper" for Christmas? Does Archos do any consumer advertsing? Is there a cottage industry of bloggers who make livings reporting on the happenings at Archos. You are technically correct, it is a brand, but not a very popular one. I think this is something many people ignore. For people who don't hang out here, the iPod goodwill goes a long way.