4 ms·

Killer Quote: "...Instead of impressing focus groups, designers should do a thought experiment: Imagine what Steve Jobs and Jonathan Ive would have to say abou

• bkudria 17y ago
  Really? I liked: "Of course Microsoft's customers are already familiar with deep layerings and complex hierarchies."
  • jamesbritt 17y ago
    Seriously. I thought the mantra of presentations and UI design was Know your Audience. It would dopey to design for designers rather than trying things out with the people who are going to use the thing.
    • blehn 17y ago
      On the other hand, there's a good chance that the opinions of the people in their test groups are completely arbitrary, and will change once they hear the opinion of their early-adopting designer friends. Also, the UI looks like it was designed for (and/or by) marketing people, not designers.
    • rimantas 17y ago
      I thought the mantra of presentations and UI design was Know your Audience. It would dopey to design for designers rather than trying things out with the people who are going to use the thing. The problem is: your audience does not know itself. Your audience in general will only know what it wants. Knowing your audience means knowing that,knowing how it is different from what it needs, and knowing what it really needs. At the famous Ford quote goes: “If I’d asked my customers what they wanted, they’d have said a faster horse”. Jobs and Ive do know those differences so asking questions "what would they say" is not "designing for designers" it is speculating the opinion of those who know the difference.