Yes exactly. Their original headline ("Businesses grow faster online!") did not hit their customers' pain point directly as they adopted (the very famous) benef

Yes exactly. Their original headline ("Businesses grow faster online!") did not hit their customers' pain point directly as they adopted (the very famous) benefits not feature mantra. What worked for CityCliq was "Create a webpage for your business" which is clearly a feature (apparently which provides a lot of benefits). Moral of the story is to A/B test even the most obvious advice. You can never do enough of A/B testing.