I was not very careful in phrasing my previous comment. I was thinking of a situation where a Google employee puts links in the actual copy of an article not p

I was not very careful in phrasing my previous comment. I was thinking of a situation where a Google employee puts links in the actual copy of an article not primarily about search engines. I find it more permissible in the case of WolframAlpha, because it calls itself a knowledge engine, and provides carefully curated content. Google is a more generic beast, and I just don't think it makes sense to litter a text with hyperlinks. If I see a link, I will presume that the author wants me to click it and read it. If it is very general "further reading", I prefer having these presented after the main material. A lot of preferences and assumptions on my part. My gripe with OP is how it integrates the product into the text. I like hyperlinks, but I prefer separation of copy and generic resources.