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CoTweet acquired by ExactTarget
- ivankirigin 17y agoCotweet never charged their customers. This is a big missed opportunity for the twitter ecosystem. I might be mistaken, but have we seen a startup with venture backing turn a profit on twitter? Even the iphone apps?
- jdminhbg 17y agoCoTweet does have a paid program: http://blog.cotweet.com/2009/11/introducing-the-cotweet-enterprise-innovators-program/ http://blog.cotweet.com/2009/11/introducing-the-cotweet-ente...
- ivankirigin 17y agoOhh, I missed that. I wonder if it was going well. "Enterprise Innovators Program" is cringe worthy, but I guess they are selling to the enterprise. I'm amazed people have the stomach to go after that market.
- pclark 17y agowhy is this a missing opportunity?
- ivankirigin 17y agoYou're not in business unless you're selling something. I still think they should have tried to monetize with the fat middle of companies. I had a feature request list a mile long when I used it. The consumer friend-CRM space is wide open. So is the small organization CRM space (i.e. the vast majority of cotweet users who were never asked to pay a dime for anything powerful)
- whyleyc 17y agoGood grief. ExactTarget's website is off-putting - they appear to be one of those "I can't quite work out what it is that you do" companies, complete with a 10 page signup form just to see a demo of their product, and various "whitepapers".
- lucraft 17y agoI've worked with ExactTarget quite a bit. And the experience, sad to say, would not make me want to try CoTweet.
- nathanwdavis 17y agoCan you expound upon what it is that you did not like in working with ExactTarget? I would love to balance out what I hear from recruiters with some negatives. Thanks
- gigawatt 17y agoWe use them where I work, a mid-size arts and media non-profit in Brooklyn. Their services are very nice and unique. That's the end of the good news. They charge for EVERYTHING. Need more attribute fields for your users? That'll be $500 for 5 per year. Need access to the API? That'll be $2000/year. And on and on. Their UI is atrocious and unwieldy. And their documentation is 10x as long as it needs to be and impossible to ever find what you need. That said, their phone support is good. If you're excited about the text message marketing capabilities and integration with social sites, and you're willing to pay for it, it's probably a good solution. If you just want to send out nice HTML emails and track the results, go with MailChimp.
- qeorge 17y agoIIRC, the leaked Twitter documents mused on Twitter acquiring CoTweet. Would have been a great fit. IMHO, Twitter's business model should be CoTweet.
- dotBen 17y agoNope. Twitter's business model should be to tend to the platform and create the eco-system around it that creates value for both the 3rd parties AND twitter. If twitter acquires a participant in the ecosystem, that vertical is essentially locked up because how can a third party compete directly with twitter? Search is the obvious example because it has happened (Summize). While it is true Twitter is creating accounts for business, they are not going to be offering the kind of functionality CoTweet and others offer.
- timmorgan 17y agocotweet.com has been down all day as far as I can tell. I hope it comes back soon.